FruitKit
(2020)
Due to the COVID quarantine Fruitkit has been losing corporate clients, which made up most of its clientele. They are an established brand with solid logistics and a great story to tell.

They are now trying to target a local audience and migrate their customer base from B2B to B2C until the quarantine ends.

​
Services:
Art Direction
Content Creation
Customer personas
The Healthy Femme

30 - 45 years old

The Young Families

25 - 35 years old

The Retired Crew

60 - 75 years old

Three B2C target audiences were identified in the Helsinki area.
It used to be a Finnish company that communicates to its audiences mostly in English, and that needed to change.
​
A content and communications manual were created for the brand to follow in the first few months of the quarantine to increase visibility, engagement, and sales.
Goals
Grow Fruitkit’s follower base and engagement by creating content that appeals to their main target audience: The Healthy Femme.
Join similar brands’ strategies by speaking to the customer in its own language
Scheduled, meaningful and useful content. Offer value to customers when they engage with the brand by sharing knowledge and SoMe dynamics.
Consistent flows of content that position the brand in SoMe feeds.
Weekly calls to action.
Hover on the images to explore the campaigns
Content
A series of images were created in a playful manner.
The aim was to be more editorial and stand out from the competition by offering healthy advice with an aesthetical edge.
