(2020)
Green
Elephant
Green Elephant's mission is to understand and develop ways in which humanity can upgrade its capacity for meaningful and crucial conversations to increase planet-centric collaboration.
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My mission was to rebrand, simplify and increase the visibility of the valuable research they have conducted through the years.
Services:
Rebranding
Content Creation
Product Development
Communication Design
Community Management
The Periodic Table of Communication is a chart that maps communication techniques.
Additional information:
https://greenelephant.org/conscious-blog/
"The art of conversation can be seen as the way to mastering presencing or co-creative dialogue where we open our minds to discover greater potential."
- Green Elephant
Community
building
Rebrand to communicate better. Our aim is to give value to potential and existing users.
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Community building was key. We reactivated the blog and newsletters with fresh material and looks.
Interactions in various SoMe channels were integrated into the workflow as founders also became brand ambassadors.
To offer even more value, streaming sessions in Twitch were hosted by the founders of the company on several topics around the betterment of communication and social dynamics.
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Digital reach
Conscious communication rediscovered!
Existing pedagogical material was reinterpreted and making the company more tangible. Memorable aesthetics bring more visibility to the brand in highly competitive markets.
On top of reactivating the communication channels as using them as a pedagogical tool, digital marketing campaigns were run in over 9 different countries.
We wanted to jumpstart data gathering on potential clients and to narrow down the characteristics of the ideal client for coaching.
Click on the images in the gallery to get a better look
