Rare Breed is an international IT recruitment company founded in 2020 specializing in finding tech talent from abroad and finding opportunities for talent internationally, specifically in Australia and New Zealand.
It needed a fresh, bold, and simple brand identity that could speak to many industries and markets.
Rare Breed
(2020)
Services:
Visual Design
Web Design
Branding
Illustration
Additional information:
https://rarebreed.fi/
"Whether you are looking for a rare breed or a new pack, it’s probably safe to say that you’re looking for something outstanding and hard to find."
- Rare Breed
The brand identity is kept playful and modern like its founder.
The characters needed to represent the rare talents that the company is able to find. Therefore, I decided to morph use imaginary animals that find their inspiration in existing ones.
The company mostly focuses on Tech Recruitment, so I gave all the characters tech gadgets like Google glasses, antler antennas, and smartwatches.
Finally, I created a habitat for the animals that will mix the cold colors of the Nordics with warmer vegetation found in Australia and NZ.
Illustrations
Logo
The brand is represented by a character that is just as unique as the brand concept and name.
Web
